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Not Your Average

Creative Strategy

Agency 

Focused on Entrepreneurs and Non-Profits

Our goal is simple: help your business grow in a way that feels steady, intentional, and true to who you are. We want to give you the kind of support and clarity we wished we had when we were starting out: practical guidance, honest feedback, and a partner who’s genuinely in it with you.

“Collaborative” isn’t just something we put in our name. It’s how we work every day. We listen first. We ask questions. We pay attention to the details you care about, because that’s where your story lives. Good partnership takes trust, communication, and people who actually show up, and we work hard to be those people.

Every business has its own path. Our job is to understand yours and help you move forward with confidence, one solid step at a time.

Our Story

What started as two women trading ideas over coffee and whiskey about how to help the people around us eventually became something bigger. After years in higher education and hands-on work with small businesses and non-profits, we noticed a pattern: smart, talented entrepreneurs are doing real, meaningful work, but doing it without support or partnership. At some point we realized the traditional path wasn’t built for how our brains function, so we created our own.

Sandbox became the space we wish we had: a place for thinkers, builders, and creatives. It’s practical where it needs to be, creative where it matters, and collaborative all the way through. We bring strategic planning, brand development, and operational support to the people building from the ground up...not just those with big budgets or investors behind them.

Because small businesses and non-profits deserve more than survival. They deserve to thrive.
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Meet the Team


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Gina Melso

Co-Owner & Chief Creative Officer

Meet Gina

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Kristina Retana

Co-Owner & Creative Strategist

Meet Kristina

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✽ What Sets Us Apart

Our Approach

Start with understanding.

Define

We begin by listening—really listening. We take the time to understand what you are building, what matters most, and what may be getting in the way. Together, we define a direction that reflects your goals, your audience, and the way your business actually works.

Shape the way forward.

Design

With a clear direction in place, we turn what we have learned into a thoughtful, workable plan. We identify opportunities, simplify complex challenges, and design strategies grounded in your strengths, resources, and long-term vision.

Bring the strategy to life.

Deliver

This is where ideas become action. Whether you are launching something new or strengthening what already exists, we help execute the work, maintain momentum, and create meaningful results your business can continue building on. 

Explore Client Stories