Our Story

What started as two women trading ideas over coffee and whiskey about how to help the people around us eventually became something bigger. After years in higher education and hands-on work with small businesses, we noticed a pattern: smart, talented entrepreneurs are doing real, meaningful work, but doing it without support or partnership. At some point we realized the traditional path wasn’t built for how our brains function, so we created our own.

Sandbox became the space we wish we had: a place for thinkers, builders, and creatives. It’s practical where it needs to be, creative where it matters, and collaborative all the way through. We bring strategic planning, brand development, and operational support to the people building from the ground up...not just those with big budgets or investors behind them.

Because small businesses deserve more than survival. They deserve to thrive.

Our Goals

Our goal is simple: help small businesses and startups grow in a way that feels steady, intentional, and true to who they are. We want to give you the kind of support and clarity we wished we had when we were starting out: practical guidance, honest feedback, and a partner who’s genuinely in it with you.

“Collaborative” isn’t just something we put in our name. It’s how we work every day. We listen first. We ask questions. We pay attention to the details you care about, because that’s where your story lives. Good partnership takes trust, communication, and people who actually show up, and we work hard to be those people.

Every business has its own path. Our job is to understand yours and help you move forward with confidence, one solid step at a time.

Learn more

Our Talented Crew

Gina Melso, Co-Founder

Your Creative Partner

GinaPlays@sandboxcollab.com

Kristina Retana, Co-Founder

Your Strategy Partner

KristinaBuilds@sandboxcollab.com

Left to Right: Kristina, Gina

✽ What Sets Us Apart

Our Approach

Define

We begin by listening—really listening. We want to understand what you’re building, what matters to you, and what’s getting in the way. From there, we help shape a direction that fits your goals and the way you work, not a one-size-fits-all plan.

Design

Once we understand the heart of your business, we map out a clear and workable plan. Our experience across different industries helps us spot opportunities, simplify the complicated stuff, and create strategies that feel doable and grounded in your strengths.

Deliver

This is where ideas turn into action. Whether you’re launching something new or leveling up, we stay with you through the process and help you get real results to propel your business forward. And if you want proof, you can see it in the stories and wins from the clients we’ve supported. Learn more...